Flat gold for production
The ō in flat Tenuto Gold (#CBAD6F) instead of the gradient. For hot foil, metallic thread and spot-colour inks, where a gradient can’t be reproduced.
Production
Logo use & production
Which logo to use where, how small it can go, and what changes when it leaves the screen: packaging, labels, waistbands and prints on garments.
- On garments use the isotype or the wordmark, in one colour. Keep the motto and the © version for paper and screens.
- The gold gradient only reproduces in print and digital transfers. Foil, thread, woven and screen print need flat gold.
- Always approve a physical sample on the real material before a production run.
01 — Which logo where
The right lockup for each place
Start here. The size table below tells you whether your chosen logo holds up at the size you need.
| Where | Logo | Colour | Note |
|---|---|---|---|
| Website and app header | Wordmark | Ink on Ivory (one colour at header size), White + gold on Ink | Header logos are smaller than 200 px, so on light backgrounds use the one-colour version. |
| Home page hero, presentations, packaging front | Primary logo, or primary logo with © where the motto needs it | Ink + gold or White + gold | The © version only from 240 px on screen and 60 mm in print. |
| Web and email banners | Primary logo | White, or Ink on light | One colour, see Banners on the guidelines page. |
| Social avatar, app icon, favicon | Primary logo (avatar), isotype (icons) | Ink + gold on Ivory, gold isotype on Ink | Leave room for a circular crop. |
| Business card, letterhead, email signature | Primary logo | Ink + gold | Create the email signature with the generator on the Signature page: its banner shows the logo at 220 px (gold allowed), as a PNG at twice the display size. |
| Swing tag, box sides, tissue paper | Stacked logo, wordmark or isotype | Ink, white, or flat gold foil | Foil and embossing need the flat-gold files. |
| Waistband (jacquard or embroidery) | Isotype | One colour on the band: white, ink or flat gold thread | The wordmark is too fine for embroidery at waistband size. |
| Woven brand label | Wordmark | One colour, e.g. white on Ink | Needs a wide enough label, see the size table. |
| Printed tagless label inside the garment | Wordmark or isotype | One colour | Soft, skin-safe inks; keep away from seams that touch sensitive areas. |
| Print on the garment itself | Isotype; wordmark only when large | One colour or flat gold | Never the logo with the motto or the © version on fabric. |
02 — How small it can go
Fine lines set the limit
Every method has a finest line it can hold. The logo stays intact as long as its thinnest stroke is at least that wide, so each lockup has its own minimum size per method.
Thinnest stroke as a share of the logo’s width, measured from the artwork
- Isotype: 3.4 % (ring and line).
- Wordmark and stacked logo: 0.57 % (the lines over ē and ō).
- Primary logo: 0.47 % (the motto’s letters).
- Primary logo with ©: 0.18 % (the ring of the small ©).
Example: a wordmark 40 mm wide has lines of only 0.23 mm. Embroidery needs about 1 mm, so the lines would close up or disappear.
Minimum width in millimetres
| Method | Finest line | Isotype | Wordmark | Stacked | Primary | Primary with © |
|---|---|---|---|---|---|---|
| Offset or digital print on paper | ≈ 0.1 mm | 5 mm | 20 mm | 20 mm | 30 mm | 60 mm |
| Hot-foil stamping or embossing | ≈ 0.2 mm | 10 mm | 40 mm | 40 mm | 45 mm | 115 mm |
| Heat transfer, DTF or printed tagless label | ≈ 0.25 mm | 10 mm | 45 mm | 45 mm | 55 mm | 140 mm |
| Screen print on stretch fabric | ≈ 0.4 mm | 15 mm | 75 mm | 75 mm | 90 mm | Not suitable (over 150 mm) |
| Woven label or jacquard waistband | ≈ 0.4 mm | 15 mm | 75 mm | 75 mm | 90 mm | Not suitable (over 150 mm) |
| Embroidery | ≈ 1 mm | 30 mm | Not suitable (over 150 mm) | Not suitable (over 150 mm) | Not suitable (over 150 mm) | Not suitable (over 150 mm) |
Widths include the brand minimum sizes. “Not suitable” means wider than 150 mm, more than fits a label, waistband or typical print area. The finest lines are rules of thumb; producers differ, so confirm with yours and approve a sample.
03 — Production methods
What each method can do
Offset or digital print on paper
Packaging, swing tags, business cards, leaflets
- Finest line
- ≈ 0.1 mm
- Gold gradient
- Yes, the gold gradient prints in CMYK (not metallic).
- Send
- EPS or SVG; PDF if the printer asks.
- Ask for
- A colour proof.
Hot-foil stamping or embossing
Premium packaging, swing tags
- Finest line
- ≈ 0.2 mm
- Gold gradient
- No. Use flat gold foil and the flat-gold files.
- Send
- Flat-gold EPS, or the black EPS with the foil colour named.
- Ask for
- A test stamp on the actual board.
Heat transfer, DTF or printed tagless label
Labels printed inside the waistband, small garment prints
- Finest line
- ≈ 0.25 mm
- Gold gradient
- Yes, in CMYK (not metallic). One colour is safer on stretch fabric.
- Send
- EPS or SVG.
- Ask for
- A sample on the fabric, washed at the care temperature.
Screen print on stretch fabric
Prints on garments, bags
- Finest line
- ≈ 0.4 mm
- Gold gradient
- No. One ink per colour; thin lines crack when the fabric stretches.
- Send
- One-colour or flat-gold EPS.
- Ask for
- A strike-off on the actual fabric, stretched and washed.
Woven label or jacquard waistband
Brand labels, waistbands
- Finest line
- ≈ 0.4 mm
- Gold gradient
- No. One yarn per colour.
- Send
- One-colour EPS.
- Ask for
- A woven sample.
Embroidery
Waistbands, caps, merchandise
- Finest line
- ≈ 1 mm
- Gold gradient
- No. One thread per colour; metallic thread for gold.
- Send
- EPS or SVG. The digitiser turns it into a stitch file (DST, PES).
- Ask for
- A sew-out on the actual fabric.
04 — Gold on products
Gradient on screen, flat gold in production
The gold ō is a gradient. Foil, thread, woven yarn and screen-print ink are one colour each, so they need the flat-gold files below: the ō in Tenuto Gold (#CBAD6F). For a metallic look, use gold foil or metallic thread and match it to a physical sample, not to the screen.
SVG and PNG are free to download; EPS is for the Tenuto team and producers.Sign in with your Tenuto Cloud account to get the EPS files.
Sign in with Tenuto Cloud
05 — Colour accuracy
Match colours on the material
The logo files are RGB, defined by the hex values in the guidelines. Producers convert them to their own threads, yarns, inks or foils, and a screen never shows exactly how a colour looks on fabric.
- Give the hex values and ask the producer to match them on the actual material.
- Approve a physical sample (strike-off, sew-out or woven sample) before every first run.
- Official Pantone and CMYK values for Ink, Gold and Forest are not defined yet. Agree them once with the designer or your main printer, so every producer works from the same references.
06 — Underwear
On the garment, close to the skin
Skin contact
Use inks, transfers, threads and labels certified to OEKO-TEX Standard 100, and ask the producer for the certificate. For a health product worn all day this is the minimum.
Placement
Keep prints and embroidery away from sensitive areas and from the inside of the waistband. Embroidery backing can scratch; a printed tagless label is softer than a sewn-in one.
Stretch and washing
Prints must stretch with the elastane without cracking and survive repeated washes at the care temperature. Ask for stretch and wash tests on the sample.
Legal labels
The brand label does not replace the mandatory fibre-composition and care label. Plan both together so the garment doesn’t end up with several labels.
07 — Briefing a producer
Checklist
Everything a producer needs, and everything you should get back.
- Name the method (e.g. jacquard waistband, woven label, DTF) and the exact size in millimetres.
- Send the EPS or SVG of the right lockup: one colour or flat gold for foil, thread, woven and screen print.
- Give the colours as hex values from the guidelines and ask the producer to match them physically.
- Check the size against the table on this page; if it’s below the minimum, choose a simpler lockup.
- Ask for a physical sample (sew-out, strike-off, woven sample or proof) and approve it before the run.
- For garments: ask for OEKO-TEX certificates and stretch and wash test results.